The rising tide of soccer across North America is unstoppable. Never before has the time been more right for the USL to rise to the occasion and be recognized as the new-generation professional league it has become.
Now is our time. Soccer is rising, and so is the USL.
A NEW SPORT BRAND RISING
Starting today USL PRO will compete simply as the USL. We have reached a point in our evolution where we can confidently call ourselves United.
We are well on our way to meeting our aspiration to be the foundation of domestic professional soccer, and the best way for players to build their careers to the top tier.
WE ARE LAUNCHING A NEW IDENTITY
Starting with our league logo, we have overhauled our identity to step forward as a league that is fit for our partners, our clubs and their fans as the dawn of a new era rises for the USL.
The new USL mark is the central pillar in a new design philosophy for our league. Inspired by the geometry of the field, its design cues are more akin to a 21st-century startup than those of a monolithic sports league. You will see no sporting or soccer clichés here.
The simple shapes of the USL lettering appear as a stencil and hint at its flexible use.
The new logo is not a corporate logo, it is a tribal mark, something to be taken to the heart of each club’s community, personalized and worn with pride.
WE ARE UNITED
The 2015 season will feature the debuts of new USL clubs in Austin, Charlotte, Colorado Springs, Louisville, Montreal, New York, Portland, Saint Louis, Salt Lake City, Seattle, Toronto, Tulsa, and Vancouver. The continued expansion of the league will lead to the development of more regional competition through the reduction of travel, and further strengthen local and regional rivalries - the lifeblood of a strong professional league. We are United.
Our digital evolution continues. We have created an improved fan experience with a new online home that will serve as THE destination for in-depth coverage of the league. Increased interactive content will include videos, live games in HD on YouTube, in-game statistics, and the league’s all-new social media hub. We are United.
All aspects of our league have been elevated, both on and off the field, to the extent that the time is right for the USL to re-establish its Division 2 status. In the coming months the USL will apply for USSF Division 2 sanctioning to accurately reflect the quality of our league, our ownership groups, our stadiums and our fans. We are United.
The USL is rising.
WE ARE UNITED
WE ARE THE UNITED SOCCER LEAGUE
WE ARE THE USL
To learn more about the exciting season ahead, visit uslsoccer.com.
Come and see the next generation of Whitecaps FC stars as USL PRO arrives in Vancouver. With Season Tickets available for as low as $118, WFC2 matches will be a unique and affordable experience for fans, families, students and supporters. The first 1,100 fans to sign up for Season Tickets will be recognized as founding members of the WFC2 Starting 11, a membership group that offers exclusive rewards and experiences. Become a part of the team and secure your Season Tickets today.
