What’s it like to be a woman working in sports?
On National Girls and Women in Sports Day, Vancouver Whitecaps FC hosted a fan-Q&A on Instagram Story with four women currently working in the club’s front office – each from different departments – to answer that question and many more.
See below for a transcription of the interviews.
Stacey Dicion Ganaden
Manager, Community
What drew you into working in sports in general?
From watching our favourite athletes dedicate their lives to train and compete, to the experience of going to live games and matches, to just the unity that sports brings in our communities, it’s truly such an amazing industry to be a part of.
Was working for sports franchises the aim for your initial education? How did you pivot?
When I was in university, I originally wanted to become a lawyer. But after graduating and working abroad and giving it some thought, I entered a post-grad certificate program in sports journalism. I definitely don’t think it’s ever too late to pivot and change career directions.
What’s the best and most fulfilling part of your day?
The most fulfilling part of my day is knowing that I work for an organization that supports so many of our community members on and off the pitch. For example, Covenant House Vancouver and BC Children’s Hospital – and I love that our players are behind those causes as well.
What’s it like to work in sports compared to other jobs?
It’s definitely not a 9-5 and no two days are the same, but that’s what keeps the work engaging and rewarding. Putting in the time and effort matters, as it does within any career field.
What advice would you give to a girl who wants to work in sports?
Just as athletes have to grind it out, so do we – especially as female professionals in a male-dominated industry. But perseverance, determination, and believing in what you bring to the table (even in the face of adversity) will be game changers in helping you achieve your goals.
Sarah Jackstien
Manager, Operations, Events & Experience
What achievement are you most proud of during your career in sports?
Our first home playoff match in 2015. We held a soaking wet fan rally the day before and then converted the stadium with all the extra playoff bells and whistles in just nine hours. Walking out behind procession, into a packed stadium chanting WHITE/CAPS after 48 crazy hours was hands down the greatest moment!
Do you have your own set of keys to BC Place?
Yes I do!!
What do you like best about working for the Whitecaps?
No two days are ever the same (unless there’s a global pandemic), and the staff. We really do have a great group of people working for the club!
Today, what are some dreams you have?
It’s definitely a dream of mine to manage the development of a new stadium.
Rachel Orris
Senior Manager, Partnerships
Is working in sports worth it?
So worth it! You just have to learn how to handle the emotional rollercoaster of wins and losses … I’m not quite there yet.
What do you like best about working for the Whitecaps?
I grew up playing and loving soccer but clearly wasn’t good enough to make it … working for the Whitecaps is the next best thing!
Who was your role model growing up?
Of course the most successful soccer player to ever compete for Canada! Christine Sinclair.
Who inspired you in life to help get you to where you are now?
My dad played in the CFL so sports were a massive part of my life. My mum was a criminal lawyer in a time when there were not a lot of women in that role. Both inspired me and are a huge part of what drives me professionally.
What education/career path brought you to your current job?
Education wise, I was all over the place. I ended up focusing on marketing after a lot of trial and error. But then I got into the world of selling sponsorship for events and music festivals and never looked back! Transitioning from musicians to athletes seemed to be a good next step.
Sandy Petinakis
First Team Operations Coordinator
What’s it like to be a woman working in an industry with a lot of men?
I absolutely love this question. Yes, I do work in a very male-dominated office. However, the respect that you give is the respect that you receive. And our guys are no exception. They’re always so classy, always so respectful, and I’m very grateful.
As a woman, could you name some things you add to a heavy male presence in sport?
Don’t be afraid to be who you are! I’ve worked in both male and female dominated companies and balance is key. However, I’m also known to bring baked treats to work.
Do you experience any challenges? If so, how do you overcome them?
Absolutely, especially in operations. The trick of overcoming any challenge that we face is that we do it together. We are a team, we operate as one unit, and we support each other when one of us doesn’t have the answer.
What led you into the field/career you are in now?
I was always driven by the magic created in a team environment. However, I noticed that there was a lack of female representation in leadership roles. It’s our job to make sure the next generation sees some more female CEOs/executives.
